Why Subscriptions Matter for Independent Artists

Let’s talk numbers. The average payout per stream on major platforms is somewhere between $0.003 and $0.005. That means an independent artist needs roughly 250,000 streams just to earn $1,000.

For most indie artists, that’s not a career. That’s a lottery ticket.

The Subscription Difference

Subscriptions flip the model. Instead of hoping for viral moments, artists build sustainable income from dedicated fans.

The math changes:

• 100 fans at $5/month = $500/month = $6,000/year
• 500 fans at $5/month = $2,500/month = $30,000/year
• 1,000 fans at $5/month = $5,000/month = $60,000/year

You don’t need millions of passive listeners. You need hundreds of real fans.

Quality Over Quantity

When fans subscribe, they’re invested. They’re not skipping after 30 seconds — they’re listening to full albums, exploring your catalog, engaging with your content.

This changes how you create. Instead of chasing trends, you can make the music you want to make, knowing your supporters are there for you.

What Gangan Offers

• Tiered subscriptions — Let fans support at their level
• Exclusive content — Reward subscribers with special releases
• Transparent analytics — Know who your fans are
• Loyalty rewards — The longer they stay, the more they unlock

The Future is Direct

The music industry is shifting. Direct artist-to-fan relationships aren’t just nice to have — they’re essential for sustainability.

Gangan is being built to make those relationships easier, more rewarding, and more sustainable for everyone involved.

Ready to join? Get on the waitlist.